Análisis de respuestas enriquecidas en Google

Autores

DOI:

https://doi.org/10.54886/scire.v29i1.4908

Palavras-chave:

Respuestas enriquecidas, Fragmentos enriquecidos, GAB, SEO, Motores de búsqueda, Google, Optimización de respuestas

Resumo

En recuperación de información web, los motores de búsqueda como Google incluyen funcionalidades que devuelven respuestas directas a las consultas de los usuarios. Estas respuestas tratan de resolver una necesidad informativa y se conocen como rich answers. Para determinar cómo se presentan estos resultados y cómo afecta la optimización de los motores de búsqueda, se ha realizado un análisis de las respuestas directas destacadas que presenta Google. En este trabajo se han examinado preguntas de tipo informacional expresadas en lenguaje natural con los términos "what is". Se ha analizado el listado de los resultados para identificar las características de las respuestas directas. Además, se han explorado las estrategias SEO que puedan determinar la relevancia del fragmento respecto de la consulta. Con este trabajo se constata que la respuesta no se extrae necesariamente de forma literal de una página web y se comprueba que la solución a las preguntas puede proceder de varios recursos. Los fragmentos de respuesta directa y otros rich answers pueden llegar a ocupar cerca de la mitad de la página principal de resultados, cobrando un mayor protagonismo y desplazando al resto de los resultados orgánicos. Las respuestas directas proporcionan un cambio en los hábitos de búsqueda y un nuevo modo de navegar en la red basado en un sistema hiperenlazado de pregunta respuesta.

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Publicado

2023-06-20

Como Citar

Sanchez-Cuadrado, S., & Morato, J. (2023). Análisis de respuestas enriquecidas en Google. Scire: Representación Y organización Del Conocimiento, 29(1), 13–23. https://doi.org/10.54886/scire.v29i1.4908

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